Seyvior Studios

 

Seyvior Studios is a streetwear company focused on bringing the community together one shirt at a time. Through community, religion, and art, the brand ties these three together to produce upbeat focused minimalistic artwork with a modern streetwear feel to it. We want to deliver a product everyone can enjoy and connect to through the art we set out to make. 

Seyvior Merchandise

 

Seyvior Package Design/ Advertisments

 

Logo Research

 

While looking into our inspiration, we definitely wanted to work with a little bit of everything from this display of references. The key was to have the “S” be the main focus while bringing in other elements that could play off of it.

Digital Sketches: Brandmark/Wordmark

 

Each logo has a different form to it but they all communicate the same design style. The star and the “S” were the center attention pieces that we wanted to communicate right off the bat because those two pieces mean a lot to the Seyvior brand. They are all fun and energetic as we use depth within the logo to give the viewer a sense of space. 

The wordmark plays along the same lines as the logo. Using the same symbols like the star was heavily used in the wordmark as we wanted similar icons to appear elsewhere in Seyviors brand identity. 

Icons used

Typography, Graphic Standards, and Color Palette

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River Otter

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